First of a series of shops distinctly customized for this well-loved international shoe brand.
The first Yosi Samra free-standing shop worldwide, the goal was a distinct and inviting look that can be easily cloned whether the Clients preferred to launch temporary pop-ups or expand into bigger branches depending on sales performance. 
Featured in Retail Design Blog, 2012.
Its positioning in the middle of a mall called for us to ensure that the branding was visible from all angles and even from the floors below and above it. 
